Demographic and Psychographic: Blog task
1) What information do media companies use to create a demographic profile of their audience? Age, gender, education, social class, race, job, home(city/village/countryside). 2) Why are media companies and advertisers increasingly using audience profiling and not just demographics? Because they want to reach a larger audience. 3) What are the seven different Psychographic groups? -The Aspirer -The Explorer -The Reformer -The Mainstreamer -The Succeeder -The Struggler -The Resigned 4) Write a brief summary of what each Psychographic group is seeking or motivated by. The Aspirers want status brands, but they are motivated by there stylish work on trend. They want to seek more status for more luxury goods. 5) What psychographic group or groups do YOU belong in? Think about your own interests and lifestyle and explain your decision. Remember, you may fit into two or three different groups! The Successor because mostly I think that is the same as me. Also The ...