Muhammed's Blogger/Media

  1) How many films were there in the Marvel Cinematic Universe (MCU) at the time of this article? I think it's around 34. 2) How much money have the MCU films made in total according to this article? Disney's Marvel Cinematic Universe has become the first film franchise in history to cross $30 billion at the global box office. 3) Why did Marvel create the Avengers films? They created Avengers films to introduce the Avengers. They also created this to earn money and gain popularity around the world so they can become one of the top film producers. 4) Who owns the rights to Spiderman and why is the character now appearing in Marvel films? Sony- or rather, it's Columbia Pictures subsidiary- only owns the copyright to the Spider-Man films it releases. 5) Which company owns the rights to the Fantastic Four and the X-Men? It's obviously Marvel studios. 6) Look at the very end of the article. What has Disney announced regarding TV shows on their new streaming service Disn...

  1) What is a   conglomerate  in the media industries?  A very large organisation that owns different types of media company. 2) What is a  subsidiary ? A company that belongs to another company, which is usually referred to as the parent company or holding company. 3) What are the benefits for media companies of  vertical integration ? Maximise profits and ensure a return on investment by controlling the entire process.  4) What are the benefits for media companies of  horizontal integration ? Allows companies to gain market share and market power, eliminate their competition, acquire new products and services, a larger customer base, and increase their revenue. 5) Give  three  examples of media companies or brands that have used  synergy  to maximise their profits. There are examples in the notes above to help you. Disney, theme parks, merchandise. 6) What is  convergence  and what device has changed the relationsh...

  1) My blogger is fully up to date:) 2)   I need to work on physiographic and reception theory. I MUST revise this topic in order for me to be in a good place as the year progresses past.   3) First move:  I will be 100% be making more flashcards than i have usually been doing. I will be making flashcards about all different topics that we have learnt so far this year. But my main focus for now will be revising physiographic and reception theory, because this is my weakness so far.  Second move:  In class I will be borrowing some more flashcards, and I will be asking more questions if i am confused. Third move:  I will be concentrating more in classes now, and I will be putting more effort towards lessons. 

  1) Write a definition of a   passive  audience:  An audience that accepts a message in a media text without a challenge. 2)  Write a definition of an  active  audience:  An audience that are highly alerted, E.G. interrupting/ responding/ engaging. 3) Write a definition of the  hypodermic needle  theory:  This suggests that audiences are always passive and therefore take the intended message from the producers if it was injected into there minds. 4) Write down a  media product  (e.g. TV show, newspaper or videogame)   for each category of Blumler and Katz's Uses and Gratifications theory and  WHY  it fits that particular audience use/gratification. The first one is done for you:  INFORMATION/SURVEILLANCE:  Media text - The Times newspaper  > Why: It tells audiences important information about politics, the world and more. PERSONAL IDENTITY: TV adverts.- Bank  > Why:  Tells aud...

Task1  I think he does not give a positive view of young people because in their video, there is all sorts of bad things happening, E.G. stealing, robbing, threatening, and thief's. Also when they shoe the newspaper of it talking about death and evilness.  Task2 1 . The media text tells us that the film has a lot of violence and illegal stuff involved. 2 .  The oppositional reading goes against the meaning the producers are trying to create. 3 . This tells the audience that teenagers are getting more involved in gangs or mafia's. They also are getting involved in drugs. 4 .   Young people may reject this reading and construct a oppositional reading because not all young people are like that and it makes them look bad. Task 3 1)   The producers intended to communicate that the burger is bigger than most by calling it the "Big Mac" .The 100% beef is a code saying that this burger has nothing in the beef that is making the patty bigger. This Stereo type was displa...