Galaxy advert CSP

 1) What key conventions of TV advertising can you find in the Galaxy advert?

Slogan, colour scheme, packshot

2) What is the key message the Galaxy advert is communicating about its chocolate? The slogan for the advert will help you with this question.

The key message about this advert is that Galaxy brings you happiness and relaxation. Galaxy will make your day better.


3) Who is Audrey Hepburn and why did Galaxy select Audrey Hepburn for this advert? 

Audrey was a award winning British actress. She was humanitarian. Galaxy selected Audrey Hepburn because she represents heritage, classiness and elegance.  


4) What is intertextuality?

Intertextuality is when one media text refers to or another media text.


5) What Audrey Hepburn films are suggested in this advert and how is this effect created (e.g. mise-en-scene - CLAMPS: costume, lighting, actors, make-up, props, setting)?

This is because her costume is very fashionable and elegant. This makes her look like a princess. Also the makeup on Audrey Hepburn, the exceptional, as everything looks perfect. Not even a single mistake. The setting looks very beautiful as there is an ocean and the landscapes right beside them.


6) Which of Propp's character types are can be found in the advert and how do they change? (Note: just choose two or three character types that are definitely used in the advert - it does not use all seven). 

Audrey Hepburn is known at the start to be a princess. Then as the advert goes on, she is then known to be the false hero. The show off who is the fancy guy in the car, changes his role, as Audrey Hepburn puts the bus driver's hat on him. 


7) How does the advert's narrative (story) follow Todorov's theory of equilibrium?

This is because the disrupter is the guy with all the fruit splattered across the road, holding people up in there journeys.


8) What representation of celebrity can be found in this advert? Think about how Audrey Hepburn is presented. 

Audrey Hepburn is presented as elegance, classiness and heritage.


9) What representations of gender can you find in this advert?

Her representation is as when she is in need of help to reach her destination.


10) How are stereotypes subverted at the end of the Galaxy advert to reflect modern social and cultural contexts? 


She is seen as to be in control of the situation and is shown as an empowered female lead.






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