Gender representation in advertising

1) Find three adverts featuring women that are from the 1950s or 1960s. Save the images to your Media folder as jpegs and then import them into your blog post. Hint: You may wish to look at car, perfume or cleaning products but can use any product you wish








2) Find three adverts featuring women that are from post-2000. Save the images to your Media folder as jpegs and then import them into your blog post.






3) What stereotypes of women can you find in the 1950s and 1960s adverts? Give specific examples.

The stereotypes back in the 1950s and 1960s adverts about women are mostly cleaning adverts for women. This means women's responsibility is to do the home chores + taking responsibility to take care of your children. EG.  Cleaning, laundry taking kids to school etc.

4) What stereotypes of women can you find in the post-2000s adverts? Give specific examples.

The stereotypes back in 2000 linking to perfume ads, almost all of the ads has women advertising the product. They do this to get more customers to get attracted to this perfume. EG. Chanel.

5) How do your chosen adverts suggest representations of gender have changed over the last 60 years? 

This is because the massive difference regarding cooking roles back in the 20s/60s, has changed. There are more often ads that involve men who are doing the cooking rather than the women. The world now, is equal for men and women. Also the perfume ads now have equally men and women in the ads. The adverts has improved and made the whole place and better world.

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