Part 1: Skittles advert analysis

 1) What key conventions of print adverts can you find and what are the connotations or deeper meanings of each convention? For each convention, write about how it communicates meaning to the audience. See the Maltesers advert above for an example of how to do this.

For this advert, skittles are using many different colours to show that this product comes in different colours. The slogan here says here, "Taste The Rainbow". The slogan here shows the audience that this products also has different tapes of taste because a rainbow obviously has many different bright colours involved in the advert.



2) What is the USP (unique selling point) for Skittles and how do you know? Does the advert use any of persuasive techniques listed above?

On the actual products you see it says original fruit. This tells us that Skittles are quite a healthy product compared to other companies.


Look at the Maltesers example above if you are unsure how to complete these tasks.

Part 2: Advert research

Use Google images to research classic adverts. Find examples for the following and add them to your blog:

1) An advert with a clear brand identity




2) An advert that uses shock tactics or a controversial idea




3) An advert that creates a a strong emotional connection to the audience








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