Advertising CSP 3: Represent NHS Blood campaign

 1) Why do advertisers use stereotypes? [6 marks]

Advertisers use stereotypes to provide familiarity to a viewer. 


2) Explain how advertisements reflect the social and cultural contexts in which they were created. [12 marks]


Social and cultural contexts: media products and the representations in them can be seen as a product of the social and cultural context in which they are created, issues such as advertising standards may impact on the creation of products and the way in which representations of gender are created and received.

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