Media assessment 2 learner response

 1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).

WWW: You start well in several questions but now we need to develop the knowledge and exam technique to push on towards the higher levels.

EBI: Revise Reception theory and the different readings of a text. Revise the film CSPs so you have accurate evidence and examples to add to your essay.

 



2) Read the mark scheme for this assessment carefully (you'll need your Greenford Google login to access this). Write down the mark you achieved for each question:

Q1:1
Q2:0
Q3:2
Q4:0
Q5:1
Q6:5

Where you didn't achieve full marks, write WHY you think you missed out on the extra marks. Use the indicative content suggestions in the mark scheme to help with this. If you got any media terminology wrong in the assessment you can make a note of it here.

Q1. Full marks-
Q2. I didn't get this question right because I misread the question.
Q3.  I didn't get the full marks because I need to add more information and describe it in more detail.
Q4.  I forgot what vertical integration means.
Q5.  I needed to put the word trailer in order to get the full marks but instead I put advertising and unfortunately, it wasn't enough.  
Q6.  Again I need more information. My information is always to small.


3) Look specifically at question 3 - did you successfully write about both the preferred and oppositional readings? Did your answers match any in the mark scheme? Copy in one answer from the mark scheme that you could have used.

I explained correctly but needed more information. I could've used Stuart Hall is the media theorist not the producer of the advert.


4) Now look at question 4. Write a definition of vertical integration plus the benefits of it listed in the mark scheme to revise this key industry terminology. You may find the blogpost on ownership and control helpful here.


Vertical integration is when one conglomerate owns different companies in the same chain of production.
E.G Disney owns film studios, CGI specialists, film distributors and TV channels such as the Disney Channel. This gives Disney the chance to make money at every stage of production. Complete ownership = more profit.



5) Finally, look at your 20-mark essay - question 6. Read this exemplar answer to help give you an idea of what a top-level response looks like. Then, write five points from either the exemplar answer or the mark scheme that you could have used in your answer. This will be excellent revision for a future film industry exam question. 



  • Hollywood cinema is a multi-billion dollar industry these days and the likes of Marvel will spend upwards of $200m in production budgets, a similar amount on global marketing campaigns and then expect billion-dollar returns on their investment.

  • I, Daniel Blake is a low-budget British film made for £2m by veteran independent filmmaker Ken Loach.


  • It had already won the prestigious Palm D'or at the Cannes Film Festival which generated a lot of publicity and this was then supported with viral social media campaigns using #WeAreAllDanielBlake.


  • In contrast, Marvel’s Black Widow arguably disappointed in purely box office terms despite making a huge amount more money than I, Daniel Blake.



  • The Marvel film was made for $200m and generally received good reviews and word of mouth comments from fans.



  • In conclusion, Hollywood blockbusters and low-budget independent films are so different it is difficult to believe they are part of the same industry.




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