Heat case study: blog tasks

Work through the following tasks and questions to build a detailed case study for Heat - 21-27 November 2020 - our CSP front cover. This will give you plenty of background information to use in an exam question on magazines.


Introduction - Heat Media pack

1) Look at the Heat Media Pack. Go to page 2: the Heat mission. Write three things that Heat offers its readers under 'print'.

The truth about Harry and Meghan.
Cheryl relationship life.
Victoria Beckham tells Brooklyn don't make her turn into Granny Spice.




2) Now go to page 3 of the Media Pack - celebrity focus. What does the page say that Heat offers readers?

They are explaining what heat readers are interested in them. They are talking about life hacks and their lifestyle.



3) Now look at page 4 of the Heat Media Pack. What other content does Heat magazine offer its readers aside from celebrity news?

They are offering the audience profile, which is,
  • Female/Male: 90%/10%
  • Average Age: 37
  • Age Profile: 52% Aged 15/34
  • Segment: 50% ABC1
  • Marital Status: 57% Married
4) Look at page 5. What is Heat magazine's audience profile? Write all the key details of their audience here. 

  • Female/Male: 90%/10%
  • Average Age: 37
  • Age Profile: 52% Aged 15/34
  • Segment: 50% ABC1
  • Marital Status: 57% Married



Media language

1) How are the cover lines written to make the audience want to buy the magazine?

The cover lines are getting the audiences attention because they are adding Rhetorical Questions and also adding tense vocab. The audience are intrigued. 



2) What are the connotations of the Heat colour scheme on this particular front cover?

Yellow, pink, bright colours. They made it bright colours so it can stand out. pink= Girly, women, Yellow= Bright and light, sun.



3) How are images used to create interest in the magazine? Find three reasons for your answer. (E.g. paparazzi images or aspects of mise-en-scene such props, costume, make-up, body position, facial expression etc.)

Adding celebrities, makeup is perfect, facial expressions are quite serious.



4) What differences can you find between the use of design and typography between Tatler and Heat? List at least three differences and explain the effect on audiences.

Includes more Sans writing. Less Serif writing.




Media Representations

1) What type of celebrities appear on the front cover of Heat? List them here. 

Liam
Cheryl
Harry
Meghan

2) How are celebrities represented in Heat? (Positively? Negatively? Reinforcing or challenging stereotypes?)

They are represented as celebrities who are in situations of relationships and serious situation.



3) How are women represented on the cover of Heat? Think about both images and cover lines here.

They are represented as women in relationships and they look perfect because the makeup and costume, there is nothing wrong with what they look like.



4) How do Heat and Tatler represent social class? What different social classes can you find in the features and celebrities on the cover? (E.g. middle/upper class / working class)

Heat represents working class and middle class, however, on the other hand Tatler represents elite upper class. Heat typically features reality TV shows and celebrities. 


















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