LR: Advertising & Marketing Assessment

 WWW:   Good subject knowledge of how OMO advert reflects social, cultural and historical contexts. 


  EBI:        How does the genre and narrative of the 'Chauffeur' Galaxy advert communicate that the            product is high quality.  


LR: See blog


13/32

Grade 4

1) Type up your WWW/EBI feedback in full (you don't need to write the mark and grade if you want to keep this confidential). 

2) Read the mark scheme for this assessment carefully. Write down the mark you achieved for each question: 


Q1: 2/2
Q2: 7/12
Q3: 1/6

Q4: 3/12



3) Look specifically at question 2 - the OMO 12-mark question. Pick out three points from the mark scheme that you didn't include in your answer. 


• Excellent knowledge and understanding of contexts and their influence on media
products and processes, demonstrated by consistently effective explanations of
how contexts are reflected in advertisements.

• Consistently appropriate and effective reference to the OMO advertisement.

• Specialist terminology is used appropriately and effectively throughout.



4) Now look at question 3 - on the NHS Represent advert. Use the mark scheme to identify one way the advert subverts stereotypes of race/ethnicity and one way it might reinforce stereotypes of race/ethnicity. Try and write points you didn't include in your original answer if you can.

• Excellent analysis of the product that is detailed and critically engages with the
representation of race/ethnicity in the media product.

• Consistently appropriate and effective focus on the representations created by the
product.

• Consistently appropriate and effective use of subject specific terminology
throughout.

• Satisfactory analysis of the product that is clear and which engages with the
representation of race/ethnicity in the media product .

• Some appropriate and effective focus on the representations created by the media
product.

5) Finally, look at question 4. Use the mark scheme to identify three points you could have made regarding the key messages in the Galaxy advert with regards to genre, narrative and intertextuality.


• Excellent analysis of the product that is detailed and critically engages
with the nuanced aspects of how media language communicates key
messages.

• Consistently appropriate and effective use of the theoretical
framework.

• Consistently appropriate and effective use of subject specific
terminology throughout.

• Good analysis of the product that is clear and generally engages with
the nuanced aspects of how media language communicates key
messages.

• Mostly appropriate and effective use of the theoretical framework.

• Mostly appropriate and effective use of subject specific terminology
throughout.

• Satisfactory analysis of the product that engages with obvious or
straightforward aspects of how media language communicates key
messages.

• Some appropriate use of the theoretical framework is evident but it is
often of limited effectiveness.

• Occasionally appropriate use of subject specific terminology.

Comments

Post a Comment

Popular posts from this blog

Black Widow: Blog Task

  1) List the companies involved in the creation of Black Widow. You may wish to use   Black Widow's IMDB entry   to help with this -   see the company credits page   - but the answers can also be found in the notes above. Marvel Studio, Walt Disney Studios Motion Pictures. 2) What is conglomerate ownership and how does it link to Black Widow? They can access the film and reviews + trailers. They also access the branding on the film.            3) Analyse the  film trailer  for Black Widow. What aspects of the trailer tell you this is a big-budget blockbuster movie? This is a Blockbuster movie because the film involves a lot of big stars. It was also very expensive to make the film/trailer. 4) How was Black Widow promoted to an audience? List at least  three  different methods used by the film's marketing campaign and  why  they were effective in promoting the film. Tie-in products including books,...
Read more

Film Industry: Marketing - Marvel Cinematic Universe

  1) How many films were there in the Marvel Cinematic Universe (MCU) at the time of this article? I think it's around 34. 2) How much money have the MCU films made in total according to this article? Disney's Marvel Cinematic Universe has become the first film franchise in history to cross $30 billion at the global box office. 3) Why did Marvel create the Avengers films? They created Avengers films to introduce the Avengers. They also created this to earn money and gain popularity around the world so they can become one of the top film producers. 4) Who owns the rights to Spiderman and why is the character now appearing in Marvel films? Sony- or rather, it's Columbia Pictures subsidiary- only owns the copyright to the Spider-Man films it releases. 5) Which company owns the rights to the Fantastic Four and the X-Men? It's obviously Marvel studios. 6) Look at the very end of the article. What has Disney announced regarding TV shows on their new streaming service Disn...
Read more

Minority Report Clip: Camera movement H/W task

 Task 1: 1)   In the Minority Report Clip, we see at approximately 1:00 into the scene, a track/dolly  camera type. This camera types means to 'swoop' or turn ever so smoothly. This scene is when he is running at very fast paced and trying to get away from the people in the flying costumes. I think they used this track/dolly  movement because everything was fast paced. This show's the audience that everything is moving fast and he is running away from the cops. The second camera movement on the Minority Clip is a called a  tilt . This means if it tilts up or down, it is mostly used for people to look like hero or villainous. At 1:13 of the video, it shows the cops flying down towards Tom Cruise (bad guy). This tells us and the audience that the cops are powerful and will most likely stop Tom. But not really, as they got bruised up at the end. The last camera type I caught was the zoom . We saw the zoom type at 1:17 of the scene. As we saw the cops land in t...
Read more