Tatler: case study blog tasks

 Introduction - Tatler Media pack


1) Look at the Tatler Media Pack. Go to page 2: how does the editor introduce the magazine?

That tatler is a good way of magazines and it is explaining what tatler is. 


2) Now go to page 4 of the Media Pack. Focus on the print magazine (NOT tatler.com - the website). List the key demographic details: age, gender %, ABC1 % (social class), HHI (Household Income), % of those living in London and the South East. What do these demographic details suggest about the average Tatler reader?

Gender of the picture is female, AB is 51% average age is 41 
Circulation 80,035
Readership 163,000
Average HHI £261,572
Female 73% ABC1 83%
AB 51% Average Age 41
London/SE 70%


3) Look at page 6. What do Tatler readers think about fashion? How much do they spend?

Unique, looks good, some but fashion clothes for a gift or something.


4) Go to page 10. What are the special editions of Tatler that run throughout the year? What does this suggest about the Tatler audience? What about the pyschographic audience group that best fits Tatler?

Middle age women are the audience group.



Media language

1) What different examples of typography can you find on the cover of Tatler? What are the connotations of the serif and sans serif fonts?

The sans and serif on the title means that it is twice and important and the sans writing of the cover line writing is explaining what this is about.


2) How do the cover lines appeal to the Tatler target audience?

So the audience knows what this magazine is about before they buy it.

3) What are the connotations of the Tatler colour scheme on this particular front cover?

Green-nature. White-dream. White-sky.


4) How is the central image designed to create interest in the magazine? Find three reasons for your answer. (E.g. the model, the mise-en-scene such as props, costume and make-up, body position, facial expression etc.)

This is because the customers who pick up this magazine will see the beautiness of the models face because the makeup on the models face is perfect and there is not even one little mistake about it. The pose this model is hitting explains what that magazine is about.



Representations

1) What celebrities or famous people are mentioned on the cover? Why do you think Tatler put them on the cover?

Tatler put celebrities on their magazines because this will attract more customers to but this product because they might realize the celebrity on there.


2) What do the cover lines suggest about the lifestyle of rich people in the UK?

These cover lines are represented to the audience to tell them what the magazine is about.

3) Looking at the image and cover lines together, what different groups of people are represented on the cover and how are they represented? (E.g. men/women/rich people/race & ethnicity etc.) 

The model is represented as a mixed race and she looks very rich because we can tell from what kind of dress she is wearing.

4) Are there any stereotypes being reinforced or subverted? How? Why?

She is upper class because of how her makeup is done up and from what she is wearing.


Social and cultural contexts

1) What types of people are NOT featured in Tatler? (Watch the clip above again if you need help with this - the clue is in the title 'Posh People')

There are many many white people, not even one Asian/brown person, and there is only one black man. The people who are represented in the advertisement are posh people.


2) Tatler runs special issues on holidays, spa breaks, cosmetic surgery, watches and jewellery and private schools. What does this suggest about the magazine's representation of life in Britain? 

Magazines these days are mostly about those things.


3) What audience groups might be offended or insulted by the front cover of Tatler? 

The audience who might be offended or insulted ate upper-class, wealthy women.


4) Find three other front covers for Tatler from different months. What issues, subjects or people are regularly featured in Tatler?









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