Arctic Monkeys - I Bet You Look Good On The Dancefloor: Blog tasks

 Audience


1) What do we know about the Arctic Monkeys audience? Think demographics, psychographics and how they got into the band.

The audience are likely to be predominantly white, middle class and reasonably young. Psychographics might include Reformers and Explorers.



2) What audience pleasures are offered by the music video for I Bet You Look Good On The Dancefloor?

Audience pleasures would include diversion. The song is upbeat and fast-paced.




3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to Arctic Monkeys fans. Why did you choose those moments?

On 0.20 seconds of the clip they start adding some guitars and some rock music and fast paced action music. I chose this scene because some audiences might like rock music, or fast paced action kind of music. On the 0.02 second of the clip we see the full facial expression, and we can see that Arctic Monkeys community are very young. They look like teenagers. This means that this kind music will be attracting audiences who are young or in the early teen age. On 0.10 seconds, they start a massive beat, so this will attract audiences who like a surprised music change.




4) How did fans take a leading role in making Arctic Monkeys famous back in 2005?


Activity, sharing their music and forming online communities.



5) How are fans positioned to respond to the band? What does Arctic Monkeys want fans to think about their video?

Very upbeat and fast paced. They want their audiences to like their music.



Industries

1) How did the Arctic Monkeys first achieve success and build up their fanbase?

By disturbing demo CDs at gigs.



2) Why was P2P file sharing and MySpace an unexpected aspect to Arctic Monkeys' early success?

Their traditional approach of gigging and disturbing demo CDs.



3) How does the rise of Arctic Monkeys differ from how BLACKPINK were formed and became famous?

Arctic Monkeys were formed as teens and they have been friends since they were kids. They were a friend group back in their school days. On the other hand, BLACKPINK were formed by record label.



4) Who is Arctic Monkeys record label and how many copies did they sell of their debut album? Why did they choose an independent record label?

Because they were able to retain more control over their music and careers. 




5) Looking at the wider music industry, has the internet been a positive or negative development for record companies and artists? Why?


Musicians are able to get their music worldwide without having to transfer huge amounts.










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