Audience and Industry: blog tasks

 Audience


1) Who is the target audience for Doctor Who? Do you think it has changed since 1963?

Teenagers, even people who are 10 and also young adults.


2) What audience pleasures are offered by Doctor Who - An Unearthly Child? Apply Blumler and Katz's Uses and Gratifications theory to the episode. Make sure you provide specific examples from the episode to support your ideas.

Personal Identity: The audience will reflect on their own identities and perspectives by observing and seeing the Doctor's actions.

Personal Relationships: The relationship between the Doctor, Ian and Barbara, offers a sense of comfort and belonging.

Diversion (Escapism): A break from reality, transporting the audience into new worlds and timelines.

Surveillance (Information / Facts): The show engages with science themes, and also provides different cultures and historical periods.

3) What additional Uses and Gratifications would this episode provide to a modern 2020s audience?

We must consider it from the perspective of a viewer in the 1960s who would have reacted in quite a different way to an audience in 2020. Remember, the four key categories for Uses and Gratifications theory.



4) Thinking of the 3 Vs audience pleasures (Visceral, Vicarious and Voyeuristic pleasures), which of these can be applied to An Unearthly Child?

Vicarious.



5) What kind of online fan culture does Doctor Who have? Give examples.

An international online fan culture of events, fan fiction, fan-edited trailers and more.



Industries

1) What was the television industry like in 1963? How many channels were there?

Not many channels, around 2 or something. The television industry in 1963, was extremely slow moving and episodes were around 20-30 minutes long.



2) How does An Unearthly Child reflect the level of technology in the TV industry in 1963?

Very old to us now because we are in the 20th century now and the camerawork in 1960s were not that visible and most programs were in black and white.  



3) Why is Doctor Who such an important franchise for the BBC? 

This is because Doctor Who started off in the 1960s and it's quite amazing how Doctor Who episodes are still being made in the 20th century. Audiences still watch Doctor Who still till this day.



4) What other programmes/spin-offs are part of the wider Doctor Who franchise?

  • K9
  • Sarah Jane Adventures
  • Torchwood
  • Class
These spin-offs allow the BBC to target slightly different audiences while still taking advantage of the huge Doctor Who fan base. 




5) Why does the Doctor Who franchise have so much merchandise available? Give examples. 


The BBC's strategy capitalize on its intellectual property through a commercial arm called BBC worldwide.











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