Radio 1 Launch CSP: blog tasks
1) What radio stations were offered by the BBC before 1967?
Home + Light + Third.
2) How was BBC radio reorganised in September 1967? What were the new stations that launched?
It was split between Radio1 and Radio 2.
3) What was pirate radio and why was it popular?
Pirate stations were in international waters so did not have to follow UK rules - and so could play more music. They were therefore more popular with young people than the BBC.
4) Why did pirate radio stop broadcasting in 1967?
The marine broadcasting offence act outlawed.
5) How did the BBC attract young audiences to Radio 1 after pirate radio stations were closed down?
Given the growth of pirate radio in the mid-1960s, the BBC realised that it was not providing content for this growth market of younger people.
6) What was 'needle time' and why was it a problem for BBC Radio?
In the early 1960s there was concerns that too much music on the radio would mean that people would no longer buy records, so the government made a rule that the BBC could only play five hours of music per day. This was called 'Needle Time'.
7) How did BBC Radio 1 offer different content to previous BBC radio stations?
Focusing on popular music and getting a better DJ.
8) Who was the first presenter for BBC Radio 1 and why did these new Radio 1 DJs cause upset initially at the traditional BBC?
Tony Blackburn
9) Listen to excerpts from the Tony Blackburn's first 1967 broadcast - how might it have appealed to young listeners?
Tony Blackburn is a younger presenter so he fits in with the younger listeners.
10) How was Tony Blackburn's radio show more like pirate radio rather than traditional BBC radio content?
Tony Blackburn was on Radio Caroline before he went to BBC.
Audience and industry
1) What was the target audience for BBC Radio 1 in 1967?
Younger people who listen to Pirate Radio.
2) Why did Radio 1 initially struggle to attract young listeners?
Because people thought it was boring and for old people.
3) What audience pleasures did Radio 1 offer listeners in 1967? (Use Blumler and Katz Uses and Gratifications theory).
Entertainment, Personal Identity, Personal relationships, Surveillance/information.
4) How is the BBC funded?
By TV license.
5) Applying Stuart Hall's Reception theory, what would the preferred and oppositional readings have been for BBC Radio 1 in 1967?
The preferred reading is that the music they played is the newest and most popular music for young people. The oppositional reading is that all young people.
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