KISS FM Breakfast show CSP: blog tasks

 1) Read page 2. What is KISS FM's mission?


Their mission is to entertains more
15-34yr olds than any other Bauer Media
brand and is extremely influential amongst
this hard-to-reach demographic.






2) Look at page 3. What is the target audience for KISS FM? As well as writing the key statistics from the media pack, try and suggest what psychographic groups would fit the KISS audience too.


The KISS audience is a 15-34, 60/40 Female to Male split
and united by their love of music and the cool stuff
they’re into right now.






3) Now look at page 5 - The KISS network. How does KISS use digital media and technology to reach its audience? 


From social timelines to YouTube, live events and on-
demand streaming on apps, KISS connects with its audience through a multi- platform strategy of presenting
content around the music they love and the things they’re into, wherever, whenever and however they want it.






4) Now look at the other side of page 5. What content do KISS Fresh and KISSTORY offer and how can audiences access those stations?  


KISS FRESH is available on DAB
(in London), Freeview, Sky, plus at
KISSFMUK.COM, via the KISS Kube app,
on social and at events.






5) Read page 6. What are the different ways audiences can actively engage with the KISS radio brand? 


By live events, by using the KISS app, by listening on the Radio, and by social media.







6) Are listeners to the KISS Breakfast show active or passive? You can argue this point either way - explain your opinion in your answer.


They are very active because they are always full of energy. You can see this because by the way they are moving and cracking jokes 24-7 and laughing constantly.







7) Now think about the clips you've watched or listened to of the KISS FM Breakfast show with Jordan and Perri. What audience pleasures are offered by the KISS FM Breakfast show? Use Blumler and Katz Uses and Gratifications theory here.


The audience pleasures are between 15-34 years old.






8) How have audiences changed in terms of how they listen to music and radio since the 1960s?


They have changed a lot because they listen to other types of music, EG. rap, hip hop, cool music. Back in the 1960s the teenagers did not enjoy Radios and they didn't listen to them.






9) How does the KISS FM Breakfast show contrast with Tony Blackburn's 1967 Radio 1 Breakfast show and the launch of BBC Radio 1?


The contrast between both of the KISS presenters are that they both make a lot of jokes and make laughs.







10) Use Stuart Hall's Reception theory to offer a preferred and oppositional reading of the KISS FM Breakfast show. For the preferred reading, why do fans love the show? On the oppositional side, why might someone criticise the show or not want to listen?


The fans love the show because they love the energy and upbeat music of the show. The oppositional reading is the promotion of consumerism through excessive focus on Jordan and Perri's lifestyle.







Industry

1) When did KISS FM first launch and what type of station was it then? 


They were launched in 1985, and they were a station that had 24-7 non-stop music. All night.





2) Look at the Bauer Media Group's list of brands. How many different types of media can you find on there? What brands do you recognise? 


These are digital platforms which include, KISS, Magic Radio, Radio Express, Kisstory, Absolute Radio etc...






3) How does KISS FM make money? 


KISS FM makes money through advertising, sponsorship and events (such as summer festivals and the Wembley Arena Halloween party). The KISS FM Breakfast show is one of the most popular slots for the radio station so losing around one million listeners over the last few years means Bauer Media cannot make as much money from the KISS brand as it used to.





4) How many listeners does the KISS Breakfast show have and how has this changed in recent years?


The previous breakfast show hosted by Rickie, Melvin and Charlie had over 2 million listeners but by the time Jordan and Perri took over it was already down to 1.4m. The most recent figures have Jordan and Perri at 980,000 listeners so less than half the 2m figure the KISS FM Breakfast show used to enjoy.






5) How is KISS FM regulated and what can happen if they break the rules?


KISS FM is regulated by Ofcom. This means the KISS FM Breakfast show must follow the Ofcom broadcasting code and not include anything inappropriate for children or younger listeners. In 2006, KISS was fined a record fee for any UK commercial radio station of £175,000 by media regulator Ofcom. Ofcom punished KISS for "numerous and serious breaches" of broadcasting codes after receiving 10 complaints from April to November 2005. They involved prank calls on the Bam Bam breakfast show where consent was not sought from the victims and controversial material aired when children were likely to be listening.













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