Muhammed's Blogger/Media

  1) Why do advertisers use stereotypes? [6 marks] Advertisers use stereotypes to provide familiarity to a viewer.  2) Explain how advertisements reflect the social and cultural contexts in which they were created. [12 marks] Social and cultural contexts: media products and the representations in them can be seen as a product of the social and cultural context in which they are created,  issues such as advertising standards may impact on the creation of products and the way in which representations of gender are created and received.

  1) Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential). WWW: You start well in several questions but now we need to develop the knowledge and exam technique to push on towards the higher levels. EBI: Revise Reception theory and the different readings of a text. Revise the film CSPs so you have accurate evidence and examples to add to your essay.   2) Read  the mark scheme for this assessment  carefully (you'll need your Greenford Google login to access this). Write down the mark you achieved for each question: Q1:1 Q2:0 Q3:2 Q4:0 Q5:1 Q6:5 Where you didn't achieve full marks, write  WHY  you think you missed out on the extra marks. Use the indicative content suggestions in the mark scheme to help with this. If you  got any  media terminology  wrong in the assessment you can make a note of it here. Q1. Full marks- Q2. I didn't get this question right because I misread t...

  1) What is an advertising campaign? An advertising campaign is a series of advertisements that share a singular theme, message or idea.  2) What is the objective of the NHS Represent campaign?  To get more donations from Black + Asian community. 3) What does this advert want people to do once they've seen it (the 'call to action')? They want the people to react to it and start donating and to them.  4) Why is the advert called 'Represent'?  It is called Represent because they are representing Black and Asian heritage. This advert is targeting Black and Asian people. 5) Why have the producers chosen celebrities to feature in the advert? Give an example of three well-known people who appear in the advert and why they are famous - make sure you  write their names and spell them accurately . Nicola Adams MBE, TV presenter and wheelchair basketball player. Ade Adepitan, Chuka Umunna MP and MOBO's own founder and CEO Kayna King MBE.  6) What are the connot...