KISS FM Breakfast show CSP: blog tasks
1) Read page 2. What is KISS FM's mission? Their mission is to entertains more 15-34yr olds than any other Bauer Media brand and is extremely influential amongst this hard-to-reach demographic. 2) Look at page 3. What is the target audience for KISS FM? As well as writing the key statistics from the media pack, try and suggest what psychographic groups would fit the KISS audience too. The KISS audience is a 15-34, 60/40 Female to Male split and united by their love of music and the cool stuff they’re into right now. 3) Now look at page 5 - The KISS network. How does KISS use digital media and technology to reach its audience? From social timelines to YouTube, live events and on- demand streaming on apps, KISS connects with its audience through a multi- platform strategy of presenting content around the music they love and the things they’re into, wherever, whenever and however they want it. 4) Now look at the other side of page 5. What content do KISS...