Introduction to OSP: Influencers blog tasks
1) What years did YouTube, Twitter and Instagram launch? YouTube: 2005 Twitter: 2006 Instagram: 2010 2) What is the definition of an influencer? Social media users – mostly women – with a large, devoted following, who give their followers access to a carefully curated version of their lives. 3) Give an example of an influencer and how many followers they have. Try and add some additional information, brand associations or other statistics if you can. Nicki Minaj: wore a pair of bejewelled pink Croc shoes on Instagram, where she has 136 million followers; demand for pink Crocs spiked by 4,900% in hours. 4) How big is the influencer industry according to the article? Very. By the end of 2019, the influencer marketing industry was worth some $8bn a year. One recent report by Insider Intelligence predicted that it would grow to $15bn globally by the end of 2022. 5) What are the problems associated with being an influencer? Nowadays “engagement fraud” is a big problem: bogus fo...