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Introduction to OSP: Influencers blog tasks

  1) What years did YouTube, Twitter and Instagram launch? YouTube: 2005 Twitter: 2006 Instagram: 2010 2) What is the definition of an influencer? Social media users – mostly women – with a large, devoted following, who give their followers access to a carefully curated version of their lives. 3) Give an example of an influencer and how many followers they have. Try and add some additional information, brand associations or other statistics if you can. Nicki Minaj:   wore a pair of bejewelled pink Croc shoes on Instagram, where she has 136 million followers; demand for pink Crocs spiked by 4,900% in hours. 4) How big is the influencer industry according to the article? Very. By the end of 2019, the influencer marketing industry was worth some $8bn a year. One recent report by Insider Intelligence predicted that it would grow to $15bn globally by the end of 2022. 5) What are the problems associated with being an influencer? Nowadays “engagement fraud” is a big problem: bogus fo...

Next Step:

Ensure that you meet deadlines for your real coursework - you have not exported a production based on your preliminary exercise and if this happens you will receive 0 marks for your coursework which is worth 30% of your overall GCSE.

Real Statement Of Intent

My music video will be about drug dealing. The character is drug dealing because they want to experience how it feels like. The beginning of my music video will include the drug deal take place. It will also include the character approach the dealer. The drug dealer will be dressed in black clothes with his hood on. The drug deal will be taken place in a quiet, inactive setting. There are only going to be 2 individuals in the drug deal scene. Next scene will imply one of the characters friends approach him and begin questioning him about some kind of smell. The middle of my music video will involve the character who took the drugs, and it acquires him suffering (getting high) with the drugs. After, he is going to apply the drugs and proceed a dose of marijuana. My character will be tumbling and descending all around the district. To film my music video I am going to use a smart phone. My target audience will be aimed at teenagers because they are the ones who are most likely to be deal...

Paper 1 baseline assessment learner response

  1) Type up your feedback: Consider the choice of subjects.  How is contrast used for emphasis? Avoid simply describing the advert. Consider the actors choices. Consider colour scheme reference to cover including their content. Star power? Franchise? Could limits? a. What Mark and Grade did you get?  11/42. Grade:2 b. What targets were you given for the longer written questions? Focus on questions and read them properly. 2) Look at the  mark scheme for this assessment . For Question 2 (12 mark unseen) use the indicative content in the mark scheme to identify  three  points that you could have referred to in your answer. • Good analysis of the product that is clear and generally engages with the nuanced aspects of how media language is used. • Focus on how connotations communicate meanings is mostly effective although lacks clarity in places. • Mostly appropriate and effective use of subject terminology throughout. 3) For Question 3 (Galaxy - narrative feat...

Initial Tasks: planning

1) Write a 100 word statement of intent explaining what you are going to make for your preliminary exercise. I plan to make a 30 second advert about someone who is struggling in school lack of tiredness. The product that I am advertising is an energy drink that refuels you and makes you full of energy. In the beginning of the advert, we are going to present a student in school who acts sleepy, tired, and just can't be bothered for anything. The character is going to be wearing school uniform. After, the character's friend who is sitting beside him is going to pull out the product out of his bag and says to sleepy character, "oi lazy bones, try some of this." After the character drinks this, he will be unbelievably hyper. Then a voiceover is going to explain this product and what it does. 2) Write a script for your preliminary exercise on your blog. This needs to include stage directions AND dialogue. To see how a TV drama script is presented, and to look at profession...

Radio: Final index

  1 )    Radio: Launch of BBC Radio 1 CSP 2 )    Radio: KISS FM Breakfast show CSP

KISS FM Breakfast show CSP: blog tasks

  1) Read page 2. What is KISS FM's mission? Their mission is to entertains more 15-34yr olds than any other Bauer Media brand and is extremely influential amongst this hard-to-reach demographic. 2) Look at page 3. What is the target audience for KISS FM? As well as writing the key statistics from the media pack, try and suggest what  psychographic groups  would fit the KISS audience too. The KISS audience is a 15-34, 60/40 Female to Male split and united by their love of music and the cool stuff they’re into right now. 3) Now look at page 5 - The KISS network. How does KISS use digital media and technology to reach its audience?  From social timelines to YouTube, live events and on- demand streaming on apps, KISS connects with its  audience through a multi- platform strategy of presenting content around the music they love and the things they’re into, wherever, whenever and however they want it. 4) Now look at the other side of page 5. What content do KISS...